Every week for the past year, our marketing leaders met with Sarah. During this period, our business tripled in revenues into a multi-7 figure/mo business. A big part of this was due to the "CMO level" advice we'd receive from Sarah. This includes:
People Management: Everything from helping us organize our quarterly team planning retreats, to setting up monthly reporting systems with our direct reports, helping us improve our performance reviews, helping us improve cross-function communication, and just in general how to better communicate and motivate our team members
Organizational Structure: Prior to Sarah coming on board, we only had "marketing performance teams". But when our FB Ads were underperforming due to decreasing ad performance, Sarah helped create the foundational layers which resulted in the creation of an internal creative team. Since then, our FB spend budget has almost doubled at targets
C-level consultation: In addition to providing marketing specific consultation, Sarah meets with our co-founders (Justin/Nick) on a regular basis to give a non-biased & colds-eye opinion on the health of the marketing team, and other functions of the business. An example of one of the outcomes is the hiring of someone senior to take over one of the key areas of the business.
Sarah is a huge asset for any company she works with. If you're towards the later stages of an interview process and require a reference, do not hesitate to reach out.
- Wilson Hung, Director of Growth, Kettle and Fire
There were two key reasons why we engaged Sarah.
1) skill up our Growth Marketing talent.
2) create a growth strategy to help our Innovation team move fast to market validation and to growth.
She not only delivered that, but also was able to integrate herself into being a well respected and admired leader on our team. The impressive thing about this is that she only spent 1 hour a week with my team (after the strategy work had been completed), but her influence, presence, and advice carried on into *almost* every conversation that my team had outside of their weekly session with her.
Sarah is knowledgeable, smart, relatable, and has a presence that commands attention. There is no doubt in my mind that Sarah will be successful at doing - quite literally - anything she puts her mind on, and is someone that I would wholeheartedly recommend in a heartbeat.
- Chett Matchett, Managing Director of Innovation, ATB Financial
Working with Sarah was a key factor in Perfect Keto's massive growth. We brought Sarah on as a growth consultant for Perfect Keto right before our hockey-stick growth phase, to help us establish a growth model and systemize our approach to growth and customer acquisition.
Not only did I get a growth consultant who has done it before and helped me supercharge revenue, retention, and customer acquisition, but also an executive coach. I’ve learned more about leadership from Sarah than I have learned from any other mentor in my entire career. Working with Sarah was a key factor in Perfect Keto's growth on many levels, and the company wouldn't be where it currently is without her work with myself and my marketing team.
- Sarah Peterson, VP Marketing, Perfect Keto
When we were looking for specialized support to shape our approach to experiment-driven marketing, we needed someone who could both lead and implement. Sarah delivered. She was a tremendous asset to the team, not only for her sound strategic thinking but also for her role in the creation of our Influencer program. Without a doubt, Sarah elevated our culture and our commitment to sustainable growth.
- Mark Bachman, Co-founder & CEO, FlipGive
We’ve had the privilege of working with Sarah for over a year. Her experience, focus on data and creativity have made her an invaluable resource. She has the ability to fully grasp our needs and respond in ways that are both tangible and actionable. With her help, we were able to develop the processes to drive growth as we worked through a re-launch of our brand, product and service offerings.
Sarah became an integral team member and we highly recommend working with her!
- Krystyn Harrison, Founder & CEO, Prosper
Over the past year, we were grateful to have Sarah share her growth knowledge and experiences with our company. She was the first person we reached out to following our capital raise, and she immediately began to establish the pillars for a growth mindset at AHLOT. Her thoughtful approach helped develop our most junior marketing talent into a fundamentally sound growth marketer, which has benefited AHLOT tremendously. We’re proud to call Sarah an extension of Team AHLOT!
- Greg Pantelic, Co-Founder and CEO